Free Tobii Webinar:Introducing the Tobii UX Live solution for usability testing

In this free 30-minute webinar we will discuss the value of eye tracking-supported usability testing and how to incorporate it in your development process. You will also learn more about the Tobii UX Live solution and how you can use it yourself when testing web pages and software.

In this webinar you will learn more about:

  • The value of usability testing and how to incorporate it in the development process.
  • The benefits of eye tracking-enabled usability testing.
  • How to set up and run a study using Tobii UX Live.
  • Overview of the Tobii UX Live solution.
  • Attendees will have the opportunity to ask questions via chat after the webinar.

Audience and prerequisites:

This webinar is open to anyone who wants to learn more about the Tobii UX Live solution and usability testing. Pre-registration is required.

About the instructors:

This webinar is taught by Johan Koch, product manager at Tobii Technology in Stockholm, Sweden, and Tommy Strandvall, global training manager at Tobii Technology in Stockholm, Sweden.

Dates and registration:

Date & time: Friday, September 20, 2013, at 17:00pm Sydney time
Price: FREE
Registration: Pre-registration is mandatory: Click here to register.

Feel free to contact us if you have any questions!



EyeTrackUX, Barcelona 2012

A quick update from Tobii

  • Tobii Eye Tracking Conference on User Experience

Tobii welcome you to the 5th edition of EyeTrackUX. EyeTrackUX 2012 (Tobii Eye Tracking conference on User Experience) is the premier international conference on eye tracking in the field of user experience. By bringing together leading researchers from academia and industry it forms an important knowledge base for eye tracking research and methodology. This event covers a wide range of cutting edge eye tracking methodologies that are either emerging or actively employed in user experience research today.

Date: April 25-26, 2012
Location: Barcelona, Spain
Venue: Hotel H10 Marina Barcelona, Av. Bogatell, 64-68, 08005 Barcelona, Spain
Useful Information & Hotel Recommendation: Click here

Conference Program and Keynote Speakers

The intense two day conference program includes a spectrum of user presentations, hands-on trainings and workshops. This year we have invited two keynote speakers who will share their knowledge and expertise regarding usability research and eye tracking: 


Silvia Zimmerman

CEO and Lead Experience Designer
Former President
Usability Professionals Association (UPA)

Title of Speech:
UX: New Trends, Remaining Challenges


Jim Hudson

Global Research Manager
Customer Experience and Design

Title of Speech:
The Double Edged Sword

Click here to read more about the biography, abstract and details about the keynote speakers and a special speaker

Call for Speakers/ Submissions

We would like to invite researchers and practitioners in the field of eye tracking in user experience research to submit papers for an opportunity to speak at the conference. The success of EyeTrackUX is highly dependent on the contribution of its participants. 

We encourage people to present findings from academic research, commercial research and client cases. It is also possible to arrange workshops and special interest group meetings during the conference.

Some suggested topics for presentations:

  • How you used eye tracking in user experience research
  • Methods and methodologies for doing eye tracking in user experience research
  • Lessons learned from eye tracking in user experience research
  • Interesting findings and case studies from eye tracking in user experience research
  • Eye tracking novel user interfaces and devices in user experience research

Each presentation is limited to 20 minutes followed by 10 minutes for questions. If you wish to submit your paper for an opportunity to speak, please send your application by e-mail to no later than March 9th, 2012.

The application should include:

● title of the presentation
● short abstract of the presentation
● CV of the speaker

Please note that the number of speaking slots is limited and speakers will be selected based on the quality of their contribution and how well they match the conference theme (eye tracking and user experience).

Pre-conference Course – Using Eye Tracking in Web Usability Testing: 7 Different Study Designs

The day before the conference, i.e. April 24, Tobii offers the popular course given at the conference now for the third year in a row, i.e. Using eye tracking in web usability testing: 7 different study designs. Read more about the course here. Seats are limited and we accept attendees on first-come-first-served basis.

Participation Fee, Offer and Registration

Participation Fee: EUR 290
Optional Conference Dinner: EUR 30
(Include: access to all conference sessions and workshops, coffee breaks and lunches on April 25-26. 
Exclude.: Pre-conference course, accommodation, travel costs and VAT tax)

Discount Offer: 
10% Early Bird Discount is available for all online registrations by Friday, March 9th. (Discount Code: EarlyBird)
20% Student Discount is available for full time students with valid student id card. (Discount Code: Student)

Registration link to the EyeTrackUX conference: Click here

Important Dates

9 March (Fri): Paper submissions due
9 March (Fri): Deadline of the 10% early bird discount of the conference participation fee (Register here!)
6 April (Fri): Registration deadline (Register here!)
24 April (Tue):  Pre-conference course: Using Eye Tracking in Web Usability Testing: 7 Different Study Designs (Note: Separate registration is mandatory.)
25-26 April (Wed-Thu):  EyeTrackUX Conference



New revolutionary eye tracker: Tobii Glasses

On June 22, 2010 Tobii launched a new revolutionary eye tracker: Tobii Glasses. This is the first head mounted, or wearable eye tracker from Tobii. Just like all of the other eye trackers from Tobii, Glasses is taking eye tracking to the next level. Unlike other wearable eye tracking systems Glasses is very lightweight (Glasses 75 grams plus recording assistant 200 grams), just like wearing a pair of sun glasses and an iPod. This is not the only revolutionary thing about Tobii:

Glasses, the real leap forward is the ease of use and the ability to aggregate eye tracking data which enables you to conduct quantitative eye tracking studies which is really unique for a wearable eye tracker.  To be able to do this Tobii has developed a new technology called AOA-Track with small markers that emits infrared light. By placing these IR-markers around objects and/or areas you want to study in depth, Tobii Glasses automatically knows when a person is looking within these areas and will automatically aggregate the data from all the participants in an eye tracking study. This is truly amazing! Previously when doing this kind of research it has required a lot of manual coding work to be able to do this, now it all happens automatically and you are able to use the analysis software Tobii Studio to analyze the data just as if it was recorded with a stationary eye tracker. In other words you can create visualizations like heat maps and gaze plots, calculate statistics etc automatically with data from a Tobii Glasses recording.

The device also includes a microphone and of course a camera filming everything the participant is looking at so it can also be used for qualitative studies (you just watch the recording as a video with the gaze point overlaid) and might even enable new research methodologies, what do you say about “Concurrent Think Aloud Walking” in usability research for example!

To learn more about the Tobii Glass please visit these resources online:

Video about how to use Tobii Glasses for Market Research:

Video about how to use Tobii Glasses in Scientific Research:

Tobii Glasses Product Leaflet (pdf)

Tobii Glasses product page on here


These are some examples from Tobii Glasses recordings Tobii did in a Supermarket.

Watch a shopper in a supermarket being eye tracked in the YouTube video below

This is a Gaze Plot showing how a person is searching for a product on the shampoo shelf. IR-markers have been placed on the shelf to enable us to collect the data.


This is another shelf, the heat map shows the aggregated data from 30 recordings and reveals where people look when deciding which product to buy. IR-markers have been placed on the shelf (try to find them!) to enable us to aggregate the data and make this heat map.


YouTube video describing Tobii Glasses


An Easy Way To Import, Export And Backup Tobii Studio Projects « Acuity Eyetracking Blog

We have had a few people ask us to expand on how to use the new LINK function for importing Tobii Studio projects, which first appeared in Studio 1.5 and is onboard still in 2.0.

One of the biggest frustrations with Studio users is the amount of time it can take to export a large test, the issues you can have with ensuring your hard drive is formatted to accept files of that size and also the amount off HDD space they can take up. In addition to this if you have an error on your hard disk you risk the NAS file being corrupted and losing all your work (or your backup).

With Studio 1.5 Tobii altered they way the files are saved and located on the drive and you can now see in the PROJECT menu, the location of the project on your hard drive – and you can also specify this to suit your personal requirements. This is usually something like C:Document/Tobii Studio Projects by default.

So how does the new system help you? Firstly you can copy the files easily by dragging and dropping to a back up drive, USB stick or similar. As the files are copied individually there is no problems with hitting the thresholds of FAT32 formatting meaning no need to worry about reformatting drives to suit. Thirdly, if you have an error on your drive you may only lose one or two files – and therefore not all your test which is a bonus! And as you can copy and paste, or drag the files across you don’t have to sit through a long export procedure!

So how do you quickly export / import projects…

Exporting : If you want to move a project from one machine to another to back it up, simply locate the folder (use the PROJECT menu to see the root directory) then copy and paste or drag and drop the files to your USB drive, external hard drive, network storage or similar.

Importing : When you have copied the files across to the machine you want to import the data to, make a note of where you have stored the files and open Studio. On the PROJECT menu you need to click on the LINK PROJECT icon and then use the BROWSE function to find your folder. Click on the folder to open it and you will see a database file (in DB3 format). Select this file and Studio should link the project for you. Much quicker than the old export / import function!

Limitations : Ok, there had to be a down side – but its a small one! If you are collecting data from maybe two different sources / trackers, or you are adding extra recording to an existing project you can only use the quick function for the first set of data. For the second set you will need to export and import as normal so that Studio will merge the projects together.

Hope you find that useful – I know it has saved us a huge amount of time and means that managing backups and archive data is much simpler.

As always – any questions or comments feel free to contact us via

A great post from Acuity in the UK on how to export Tobii Studio eye tracking projects