Objective Asia presents at Next Bank Asia Singapore 2014 (NBASG14)

Yesterday, James Breeze; CEO and founder of and Objective Asia and Objective Digital gave a presentation on the concept of ‘build’ with a focus a on user experience at the Next Bank Asia conference 2014 in Singapore.

James Breeze Objective Digital from NextBank on Vimeo.

James presented on the importance of customer experience, with emphasis that Asia should continue to build and develop their customer experiences in this rapidly changing world.
James gave some key examples of how eye-tracking greatly enhances the quality of customer experience research, particularly when that research can be conducted in store using portable eye-tracking glasses, or data is provided to clients in real-time during user testing for immediate integration.

20140514_134351

Objective Asia also flexed some of their latest Tobii eye-tracking set-ups at the conference, which allow for eye-tracking of mobile and tablet users – the emerging leading platforms since the home PC, and of which now give even the laptop a run for its money.

12

Given the worldwide shifts toward ‘mobile banking’, a large amount of interest was generated, as the banks are now understanding the importance of high-level customer experience research.

Objective Asia continues to build new relationships and enhance existing relationships in Asia and remains an active player in helping maintain a high-level standard of customer experience in this world of technological change.

20140514_183214

Special thanks to NBASG14, well done James Breeze and congratulations Objective Asia!

Sydney Research Network – Objective’s in-house recruitment agency

We welcome Michelle Brandwood, who joins us as Recruiting Manager. Objective Digital’s in-house recruitment agency, Sydney Research Network, lists well over 2000 participants allowing for rapid and efficient recruitment of participants based on demographic and lifestyle segmentation criteria. Recruitment being an in-house activity ensures a rigid process of quality management by ensuring a fresh source of participants for market research; not relying on single existing database.

Image

Michelle Brandwood, Recruitment Manager at Sydney Research Network

Sydney Research Network by Objective Digital

We are pleased to announce our new Sydney Research Network on Facebook.

Screen_shot_2011-02-14_at_8

If you or anyone you know would like to be participants in our face-to-face user research and usability testing sessions in George St, Sydney then sign up. You can earn up to $100 in an hour!

Screen_shot_2011-02-14_at_9

And don’t forget to like our new page (right below) please.