Design Jam with IntiMate – A secret room for two

How do you notify users of an incoming message without leaving a trail of digital breadcrumbs that is tracable? Is there a way to simplify (or do without) the signup process? How can we design an app that would encourage users to use it many times a day?

These were the design challenges IntiMate brought to the table at OD’s Design Jam last week.

What is Design Jam?
We started Design Jam to help businesses (especially startups) who have genuine design challenges, but do not have the know-how to design a great user experience.

It’s our way of giving back to the community and helping the people who need UX advice the most.

Objective Digital’s Design Jams are pretty straightforward:

  • Name 3 design challenges you are facing right now
  • We’ll help you sketch, design and tackle them in 2 hours
  • You bring food and wine and we’ll get to work!

Want to know more? Contact us for a Design Jam!

Who is IntiMate?
Last week, we had the good people from IntiMate in our offices:

IntiMate is a Secret Room for any 2 people to share intimate content with each other securely on their mobile. Check out IntiMate’s website to find out more.

IntiMate’s top 3 design challenges


The IntiMate team articulated their top 3 design challenges as:

1. Seamlessly getting in (pun not intended)
– How can 2 users effortlessly start to play? How do we remove obstacles to the signup process? (e.g. “We just met at a party…”)

2. “I don’t want to get caught”
– If conversations are a secret, how can we notify a user with many conversations?
– How can we secure access to a conversation without asking the user too much?

3. “Play more every day”
– How do we empower users to discover and use new interactions?

The Design Jam Process

1. Preparation

We prepared for the session by addressing the following questions:

– Business objectives: how will this mobile app impact your business?
– Competitor review: who’s already doing it and what are they doing well/not well?
– Desired behaviours: what are the specific behaviours you want your users to perform that have direct impact on the success of the app?

2. Let’s Jam! (Co-creation, design studio)

To the tunes of Boney M (our artist of the day), we tackled each challenge one at a time, sketching, creating and presenting our ideas in rapid succession.


The focus was to generate a quantity of ideas for IntiMate to take with them, and examine interesting interactions that came up.

3. After Jamming

IntiMate took with them the sketches and ideas generated during the session and had this to say about their experience one week later:

DesignJam-intimate-6“The workshop with Objective Digital has provided the IntiMate team with a real boost in terms of ideation, and potential answers to the challenges that Tim helped us to identify before the workshop.

One of the great added value of this session is that OD’s consultants brought a broad experience of UX, rich creativity and, even more important, a real passion for the products available in the market, most of which they use on a daily basis in their work and personal environments.

It would have taken us many weeks to achieve the same level of ideation, so thank you Objective Digital for your help!”

Got a design challenge you’d like us to tackle? Contact us for a Design Jam!

Decisions, decisions!

We kicked off our morning with a “whodunit murder mystery” to put into practice the G.R.A.D.E decision making model. 

Nirish walked us through the decision-making process by highlighting the steps we go through on a day-to-day basis without conscious awareness we are doing so.

So what is the G.R.A.D.E decision making model?

GRADE model

As a team, we were required to go through the evidence from a Cluedo-style crime scene and decide who was responsible for “Bob’s” demise. We followed the G.R.A.D.E model to gather all the information, review the evidence, analyse what we had gathered, decide on our perpetrator and evaluate if we had come to the right decision.

Some of the key take-aways from this exercise:

1. Digressing from the intended plan & jumping to conclusions is very easy.

When working together to gather evidence, we often found that we were already straying into the analysis phase by trying to string aspects together to come up with a theory. We had to remind ourselves to take a step back and gather ALL the evidence before trying to piece the puzzle together.

2. Emotions get in the way

It was hard not to let our emotions get in the way. We devised all sorts of conpsiracies and theories about who killed Bob (we did let our imaginations run a little wild). However by constantly referring to the G.R.A.D.E model we were able to reposition our investigations to consider information and evidence alone! While intuition plays an important role, it is very easy to let our past experiences, biases and judgements affect and shape our perceptions. This was a great exercise in “objective” decision making.

3. We are all susceptible to confirmation bias

A phenomenon known as confirmation bias refers to the tendency for people to focus on information that helps them confirm what they already believe to be the truth. We had to be careful that we didn’t exclude or undervalue the relevance of other bits of information that didn’t necessarily ‘fit’ into our theory. This is why the ‘gather’ phase was important. We were able to go back and re-review up all the bits and peices we had gathered at the start of the exercise to ensure we hadn’t overlooked or ignored information. Only then could we be certain that our decision was the most correct one.

3. Beware of over-analysing

We spent quite of bit of time in the “decide” and “evaluate” phases going around in circles. In fact we had uncovered the truth some 20 mins before we called case closed on the whole thing. While analysis is a key part of the process, if we over-analyse we run the risk of ‘analysis paralysis’ – that is so much time is being spent analysing that a decision actually never gets made (or takes too long to get made). Time being a luxury we can’t always afford.

Overall a great group activity! If you would like to learn more about this or get a copy of the crime scene investigation, get in contact with us!