- Retailers want the vendors to spend money on the customer experience of their stores! Strange!
- Customers are sick of hearing your (business) story. Ask about their story and start a conversation with them instead.
- “Marketing takes the horse to the water but CX makes the horse drink the water.” – Dan. We need to differentiate ourselves from the marketing agencies. We help businesses retain customers long term, not just attract them short term.
In this free 30-minute webinar we will discuss the value of eye tracking-supported usability testing and how to incorporate it in your development process. You will also learn more about the Tobii UX Live solution and how you can use it yourself when testing web pages and software.
In this webinar you will learn more about:
- The value of usability testing and how to incorporate it in the development process.
- The benefits of eye tracking-enabled usability testing.
- How to set up and run a study using Tobii UX Live.
- Overview of the Tobii UX Live solution.
- Attendees will have the opportunity to ask questions via chat after the webinar.
Audience and prerequisites:
This webinar is open to anyone who wants to learn more about the Tobii UX Live solution and usability testing. Pre-registration is required.
About the instructors:
This webinar is taught by Johan Koch, product manager at Tobii Technology in Stockholm, Sweden, and Tommy Strandvall, global training manager at Tobii Technology in Stockholm, Sweden.
Dates and registration:
Date & time: Friday, September 20, 2013, at 17:00pm Sydney time
Registration: Pre-registration is mandatory: Click here to register.
Feel free to contact us if you have any questions!
How do you notify users of an incoming message without leaving a trail of digital breadcrumbs that is tracable? Is there a way to simplify (or do without) the signup process? How can we design an app that would encourage users to use it many times a day?
These were the design challenges IntiMate brought to the table at OD’s Design Jam last week.
What is Design Jam?
We started Design Jam to help businesses (especially startups) who have genuine design challenges, but do not have the know-how to design a great user experience.
It’s our way of giving back to the community and helping the people who need UX advice the most.
Objective Digital’s Design Jams are pretty straightforward:
- Name 3 design challenges you are facing right now
- We’ll help you sketch, design and tackle them in 2 hours
- You bring food and wine and we’ll get to work!
Want to know more? Contact us for a Design Jam!
Who is IntiMate?
Last week, we had the good people from IntiMate in our offices:
IntiMate is a Secret Room for any 2 people to share intimate content with each other securely on their mobile. Check out IntiMate’s website to find out more.
IntiMate’s top 3 design challenges
The IntiMate team articulated their top 3 design challenges as:
1. Seamlessly getting in (pun not intended)
– How can 2 users effortlessly start to play? How do we remove obstacles to the signup process? (e.g. “We just met at a party…”)
2. “I don’t want to get caught”
– If conversations are a secret, how can we notify a user with many conversations?
– How can we secure access to a conversation without asking the user too much?
3. “Play more every day”
– How do we empower users to discover and use new interactions?
The Design Jam Process
We prepared for the session by addressing the following questions:
– Business objectives: how will this mobile app impact your business?
– Competitor review: who’s already doing it and what are they doing well/not well?
– Desired behaviours: what are the specific behaviours you want your users to perform that have direct impact on the success of the app?
To the tunes of Boney M (our artist of the day), we tackled each challenge one at a time, sketching, creating and presenting our ideas in rapid succession.
The focus was to generate a quantity of ideas for IntiMate to take with them, and examine interesting interactions that came up.
3. After Jamming
IntiMate took with them the sketches and ideas generated during the session and had this to say about their experience one week later:
“The workshop with Objective Digital has provided the IntiMate team with a real boost in terms of ideation, and potential answers to the challenges that Tim helped us to identify before the workshop.
One of the great added value of this session is that OD’s consultants brought a broad experience of UX, rich creativity and, even more important, a real passion for the products available in the market, most of which they use on a daily basis in their work and personal environments.
It would have taken us many weeks to achieve the same level of ideation, so thank you Objective Digital for your help!”
Got a design challenge you’d like us to tackle? Contact us for a Design Jam!
The biennial World Marketing Congress attracts hundreds of delegates from around the world. Delegates include many of the world’s leading academics and researchers actively working in the discipline of marketing.
Visit www.2013wmc.org for detailed information on Melbourne, including accommodation, airport transfers, exchange rates, public transport, restaurants and bars, tourism highlights and useful smart phone apps.
Please stop by the lab and check out all of Monash Uni’s eye trackers that we support!
As a part of the inaugural consumer 360 event, Objective Digital partnered with Nielsen to showcase the latest in shopper research and technology. Held in the beautiful Blue mountains over three days, consumer insight gurus from across Australia and beyond took time to hear from industry leaders on a range of consumer topics. It was in this setting that Objective Digital was able to show off some of our eye tracking equipment as a part of Nielsen’s Shopper Lab.
In a first for the Pacific, the shopper experience lab offers companies a chance to test designs and concepts, through actual and virtual shelves. They use a range of techniques to gain a deeper understanding of shoppers through “observation, interviews, eye tracking and neuroscience”. For more information on their lab, see their website.
Teaming up with the Nielsen crew has been an excellent chance for Objective Digital to show off some of the capabilities of our systems, including the glasses and floor stand. While I can’t share many of the details of our studies, I can say it’s been an absolute pleasure working with the Shopper team at Nielsen. Their innovative thinking and use of technology is something we are proud to be a part of!
Australian-ification is what I need. So my wife and I have been watching a show called ‘The Block All Stars’ on Channel Nine. We eventually plan to buy a house in Sydney and seeing people going through renovation nightmare provides a hint of what we have to look forward to, and will hopefully provide hints and tips.
As part of the Block they show comments from viewers made on the social network sites, Facebook and Twitter. This is great I thought, aggregating popular tweets to improve the viewing experience for the user and to provide a window into the minds of the everyday viewer. However, as I watched the episode I quickly realised that the tweets were all too ‘perfect’ and all too apt. Often a post would be shown exactly at the same time as the action appeared on screen, or the posts were always too positive and never overly critical.
The posts seemed too good to be true. There was never even a typo in sight! So next time a tweet appeared I quickly checked out some users. @GNugnug sent 13 tweets all about ‘The Block’ and hadn’t made a twitter, a squark or even a chirp before the show was aired. I wasn’t even able to find one user who went by the name of @mariefleur7. It all made me just a little disappointed, and also annoyed at the apparent low-tec methods the shows producers were using to implement social media into their shows. It makes me wonder what the point is of including comments, if they’re not real?
‘Second screen’ activities are hugely prevalent globally, and we know they are equally both in the UK and Australia (where OD staff have done projects identifying user behaviour and motivations for discussing television shows on social networks). With apps such as Zeebox and Fango they have tried to ensure that conversations happen in apps, thereby monetising these interactions with adverts, app purchases and sponsorship deals. Seems fair enough but the UX research conducted found these services to be pretty distracting and uninspiring for a viewer.
So there is a challenge, how can you drive customer engagement and encourage a conversation around your shows, supporting free speech whilst at the same time upholding censorship and classification values, whilst making the conversation inclusive and real?
It’s definitely a difficult challenge, but not one that I think the Block All Stars has met. Perhaps I’m wrong and the viewers that send their messages are real and not a television fabrication, tweet me if you’re out there! So next time I watch the show I might just tweet like a songbird trying to get my message to appear. In the meantime, I’ll continue to keep researching the various ways to integrate social media into television shows and thinking about how the user experience of watching TV can be brought into the modern age, or perhaps more importantly if it even needs to be changed at all!!!!
- Which pages/areas are of the most interest?
- Are there specific copy, navigation or multimedia elements we want feedback on?
- How do we expect eyes to behave (any hypotheses)?
Too often eye tracking is sold as a sexy set of heatmaps. While these are appealing (and sometimes insightful), I find the most valuable form of eye tracking is in real time viewing. This form of insight allows the moderator to understand objective user behaviour and discuss immediately after. The moderator’s screen can also be live-streamed over the web so other members of the team can be a part of the real time analysis without having to leave their desks (or country for that matter).
Some examples of real time observations include:
- What is being focused on (and what is missed)
- Long & repeat gazes
- The gaze journey
- Isolate segments quickly by using timestamps or by replaying the footage faster than real time.
- Use the finding or observation as a file name. Do this for as many of the eye tracking findings as you can.
- Add in relevant heatmaps and gaze trails (from your pre-determined areas of interest we talked about in step 1)
With these steps you’ve got the eye tracking collateral you need to make a compelling case for your findings.
Further reading: Lean UX and the dichotomy of being a UX consultant by Tim Yeo
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Shawn Achor – The Happiness Advantage
Smile and others smile with you
1) Optimism: The belief that your behaviour Matters
2) Strong Social Connection
3) Perceive Stress as a Challenge Turn on the brain with optimism
Turn on someone else’s brain by priming them with positivity Multiply your chances of success through your happiness:
37% Greater sales
3x More Creative
31% More productive
40% more likely to receive a promotion
23% Fewer fatigue symptoms
up to 10 times more engaged
39% more likely to live to age 94 Creating Sustainable Positive Change in 21 days:
>>Building blocks to stepping above your genetic set point.
1) 3 Gratitude’s – Scan for Positive – 3 things you are grateful for, think on these first thing each day and last thing each night. Journal on the effect in your life.
2) The Doubler – Write down one meaningful experience in last 24 hrs. with every detail. Include the way it looked, what you heard, smelt, thought and felt, be vivid.
3) The Fun Fifteen – 15 minutes of fun activity every day. anything that you truly enjoy.
4) Meditation – 2 minutes a day watching your breath go in and out. (To undo multitasking – ADD 1 minute a month)
5) Conscious Act of Kindness – Text or email something you’re grateful for or like about someone to that person. Do this 5 times every day.
Here’s how to make transformation happen..
The 20 Second Rule: if it takes longer than 20 seconds to do then the mind considers it too hard, remove the barrier so that it is easier. Get dressed in your gym gear and sleep that way until it becomes a habit, leave the guitar on a stand in the middle of the room until practice becomes a habit.
Making something a habit overrides the 20 second barrier.
Activation Energy –
· Tilting the path of least resistance toward a positive habit Flow
· Graph with Challenges (Anxiety) on Vertical Access – Skills (Boredom) on Lateral. Optimal Flow straight Diagonal line
· What you attend to first becomes your reality.
We are all just sitting down together for our first Blogs and BBQ afternoon here at OD. Things get so busy that we just don’t get time. So we have made a monthly event out of it.
Alexis just reminded us why we bother blogging blog. Notes neatly taken.
Now some of the team are entirely focussed on writing, stimulated by some terrible 80’s music…
I can’t wait to see what they come up with!