Visual storytelling in UX


Good UX is all about understanding your customer, their needs, behaviours and motivations. Here at Objective we work hard to make sure that we understand our customers and their needs allowing them to understand the research insights that we gather through pictures, infographics rather than just relying on words alone.

For a recent project we conducted a whole series of contextual inquiries where we visited participants at their home, to really understand them and everything around them. Over a three hour visit the amount of insights that were collated was amazing and it is always difficult to know what to do with all that information.

Instead of producing a text heavy report we decided that a more effective way to present the rich insights was to produce a series of animated storyboards. Avoiding a ‘death-by-PowerPoint’ approach we illustrated the insights and stories from the research in a way which was approachable yet still immediately understandable.

The result is that the client can share insight-heavy research across multiple teams and they can immediately understand what the problem is and a deeper understanding of their customers and their needs. Although using the phrase ‘a picture is worth a thousand words’ is slightly corny, these pictures can summarise 36 hours of research!

Free Tobii Webinar: Tobii Studio Statistics and Eye Tracking Metrics

Are you interested in Eye Tracking? Would you like to gain some deeper understanding of how Eye Tracking data could benefit your research?
I’m excited to invite you to participate in one of Tobii‘s insightful and Webinars.

Join us online on:

Wednesday, August 28 at 5 – 6pm

Our objective is to give you an understanding of how to analyze eye tracking data using Tobii Studio’s Statistic and AOI tool. You will also get a brief introduction to the different eye tracking metrics available in Tobii Studio, as well as how to export the data for Statistical analysis in SPSS and Excel.

Audience and prerequisites:
This webinar is for anyone who wants to learn how to calculate eye tracking metrics and export data from Tobii Studio. No prior knowledge or experience in eye tracking or related subjects is needed.

Dates and registration:
Date & time: August 28, 2013, at 5pm Sydney time
Price: FREE
Registration: Pre-registration is mandatory. Click here to register.

If you have any questions, please don’t hesitate to contact me under or call us on 02 9290 1393.


Sheilah Hogan