Thanks a lot to Yoana, Dan and Jas for sharing their learnings from the POPAI summit. Here are the top 3 insights that we got and Nirish‘s sketch notes from the session:
- Retailers want the vendors to spend money on the customer experience of their stores! Strange!
- Customers are sick of hearing your (business) story. Ask about their story and start a conversation with them instead.
- “Marketing takes the horse to the water but CX makes the horse drink the water.” – Dan. We need to differentiate ourselves from the marketing agencies. We help businesses retain customers long term, not just attract them short term.