Here’re the top 3 insights from Day 2 which follow the top 3 insights from Day 1.
- People create their own meanings in places within physical and digital navigational meshes.
- Place is a way to understand the world. Intent and meaning is more important than geometry.
- The web is a map that leads to somewhere real.
- Traditional methods (such as personality tests) of categorising people into cubicles is flawed.
- The VIEW model developed by the Center for Creative Learning looks at relative scales of problem solving styles instead.
- We lie somewhere in the following scales: Internal vs. External, Explorer vs. Developer, Person-oriented vs. Task-oriented.
- There are 2 types of gesture: pointing and semantic.
- A combination of the two is preferred by most.
- Use both universally common gestures and customised culture-specific gestures.
- Design decisions based on just intuition are not going to cut it anymore. We need evidence backed by data.
- Data is not about proving yourself right or wrong.
- Data is not automatically useful.
- 10 steps to designing surveys that get unbiased, valid and reliable data: 1. Decide if the survey is the right method 2. Objectives 3. Sampling 4. Questions 5. Avoiding biases 6. Visual design 7. Evaluation 8. Building 9. Fielding 10. Analysis.
- People answer more honestly if the survey is anonymous.
- People cannot predict the future. Ask about shortcomings, not wish lists.
- Call it ‘critique’, not ‘design review’.
- Have smaller pre-meetings before the big meeting.
- To help people hear better, start with divergent thinking followed by convergent thinking.
- To help people see better, use graphic facilitation (visual note taking).
- To help people do better, present and design ideas collaboratively. For example, for each section on the homepage, collectively answer who needs it and what they will do with it.
- Identify crevasses in your product experience and minimise them.
- If you don’t design it, someone else will.
- People have lives beyond the screen. Try to observe and understand their lives.
Conference recap by Steve Baty
- Small details are important.
- We are the humanising force. Understand people. Bring them in the design. Work with them.
- Lines between digital and physical spaces are getting blurred more and more.