Destination: Bandung, Indonesia

I recently spent 2 weeks in Bandung, Indonesia with a great project team who are extremely interested in pioneering UX in Indonesia and ensuring UX becomes a fundamental part of their processes that is embedded into all their digital products.

Mar 2014 Update: We are now selling eye trackers in Indonesia and have a new Bahasa Indonesia website

Project objectives:

  1. Facilitate the learning and development of the project team in UX strategy and assist with integrating UX into their everyday practices.
  2. Conduct a full-scale UCD project to develop a new travel website for Indonesian domestic travellers.

In order to meet both objectives we ran a number of UX ‘showcases’ and then got workshop participants to conduct the UCD activities for their new travel website. This allowed participants to immediately put into practice what they were learning.

The UX showcases were attended by 15-20 people daily and included the following topics:

  • Introductions to UX and UCD
  • Psychology of users and UX
  • Stakeholder discussions
  • Heuristic reviews
  • Competitor & expert reviews
  • Persona development, user journeys & scenarios
  • Storyboards & key user tasks
  • Information architecture, navigation & card sorting
  • Sketching & wire-framing
  • Prototyping & stop-motion videos
  • Usability testing & hallway testing
  • Eye tracking in Indonesia

Image

The team were very responsive to UX and the methodology being taught, and were eager to get busy. They had us set up in a dedicated “UX War Room” for 2 weeks which quickly became full of posters, post-it notes and lots of activity!

Image

ImageImage

Image           – For more on the stop-motion activity, see my previous blog  (make sure you check out the Youtube links to the finished products from the stop-motion workshop – amazing stuff!)

Project outcomes:

  1. We were able to successfully assist the team with applying the knowledge and theories learned in the sharing sessions to their new website development.
  2. We were able to use the data gathered during the 2 weeks to build an interactive prototype of the new website in order to provide a ‘proof of concept’ to senior management.
  3. The team is super pumped about UX and this is spreading through the organisation!

Image– Project, support and management teams at our farewell lunch.

Image– Members of our awesome project team!

Visit to the Bandung Digital Valley 

On a side note, we got a chance to visit the ‘Bandung Digital Valley‘ in the Research and Development Building. Check out the photos from this place – so cool!

Image

Image

ImageImage-New friends at the Bandung Digital Valley

I’m looking forward to the Indonesian team visiting us in Sydney in a couple of weeks. They will be here to observe the next phase of this project which will be hallway testing with eye tracking on the interactive prototype. It’s also a chance for us to repay some of the great hospitality shown to us during our stay in Bandung 🙂 Stay tuned for an update.

Get in touch to see how we can help your organisation get excited about UX!

-Danielle

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s