Rise of the Creative Technologist

Objective Digital got the opportunity to show off the latest from Tobii Eye Tracking Technology at this month’s SkunkMonk event hosted by Virtual.Offis in Sydney. The theme of the event was centred around the Creative Technologist, and was dedicated to advancing the interest of creative and technical leads in digital agency environments.

Objective Digital received a great response from the crowd who enjoyed interacting and testing the T120 eye tracker. However, the highlight of our toy collection was new X2 mobile eye-tracker and our popular eye-tracking glasses, which are leading the way in mobile eye tracking.

Below are sample heat maps of the images we eye-tracked with the SkunkMonk crowd. These images provide a good example of how people tend to focus on human faces, to the detriment of other visual elements on the page.

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