My iPad and iPhone is my ultimate companion when it comes to keeping me entertained on my commute to work. With my headphones in, I begin by trawling through my Facebook news feed…
My cousin has uploaded photos from the party we attended on Saturday night…..next is an article by Forbes Magazine explaining “What it takes to retain your top talent” (http://bit.ly/YpTWCw)….apparently, there’s a traffic jam on the M5. I know this because a friend has posted an image accompanied with a few swear words….I then read an article explaining the Personality of a Workaholic by Psychology Today….Catalina Butnaru (from UX Magazine) explains the importance of functional beauty when designing products – If an object is well made for its purpose, but doesn’t look good, its ‘fitness for function’ may be underestimated and it will not be deemed ‘good enough’”…..Disney Land is giving away free tickets to celebrate its $56 billion profit in 2012….HBR offers tips on how to build trust with a virtual environment…..my colleague blogs about Lean Eye tracking (http://blog.objectivedigital.com/lean-eye-tracking)….finally, I get some tips from Commonwealth Bank on how ways to cut down on energy expenses (http:// livingspace.commbank.com.au/green-days)….
This is what 1 app has to offer in 1 bus ride. Social networking sites, like Facebook, have provided a new environment for acquiring and distributing knowledge. You and your company have an opportunity to inform and connect with your customers.
What’s your company’s social media strategy?