EyeTrackUX, Barcelona 2012

A quick update from Tobii

  • Tobii Eye Tracking Conference on User Experience

Tobii welcome you to the 5th edition of EyeTrackUX. EyeTrackUX 2012 (Tobii Eye Tracking conference on User Experience) is the premier international conference on eye tracking in the field of user experience. By bringing together leading researchers from academia and industry it forms an important knowledge base for eye tracking research and methodology. This event covers a wide range of cutting edge eye tracking methodologies that are either emerging or actively employed in user experience research today.

Date: April 25-26, 2012
Location: Barcelona, Spain
Venue: Hotel H10 Marina Barcelona, Av. Bogatell, 64-68, 08005 Barcelona, Spain
Useful Information & Hotel Recommendation: Click here

Conference Program and Keynote Speakers

The intense two day conference program includes a spectrum of user presentations, hands-on trainings and workshops. This year we have invited two keynote speakers who will share their knowledge and expertise regarding usability research and eye tracking: 

         

Silvia Zimmerman

CEO and Lead Experience Designer
Usability.ch
Former President
Usability Professionals Association (UPA)

Title of Speech:
UX: New Trends, Remaining Challenges

         

Jim Hudson

Global Research Manager
Customer Experience and Design
PayPal

Title of Speech:
The Double Edged Sword

Click here to read more about the biography, abstract and details about the keynote speakers and a special speaker

Call for Speakers/ Submissions

We would like to invite researchers and practitioners in the field of eye tracking in user experience research to submit papers for an opportunity to speak at the conference. The success of EyeTrackUX is highly dependent on the contribution of its participants. 

We encourage people to present findings from academic research, commercial research and client cases. It is also possible to arrange workshops and special interest group meetings during the conference.

Some suggested topics for presentations:

  • How you used eye tracking in user experience research
  • Methods and methodologies for doing eye tracking in user experience research
  • Lessons learned from eye tracking in user experience research
  • Interesting findings and case studies from eye tracking in user experience research
  • Eye tracking novel user interfaces and devices in user experience research

Each presentation is limited to 20 minutes followed by 10 minutes for questions. If you wish to submit your paper for an opportunity to speak, please send your application by e-mail to eyetrackux@tobii.com no later than March 9th, 2012.

The application should include:

● title of the presentation
● short abstract of the presentation
● CV of the speaker

Please note that the number of speaking slots is limited and speakers will be selected based on the quality of their contribution and how well they match the conference theme (eye tracking and user experience).

Pre-conference Course – Using Eye Tracking in Web Usability Testing: 7 Different Study Designs

The day before the conference, i.e. April 24, Tobii offers the popular course given at the conference now for the third year in a row, i.e. Using eye tracking in web usability testing: 7 different study designs. Read more about the course here. Seats are limited and we accept attendees on first-come-first-served basis.

Participation Fee, Offer and Registration

Participation Fee: EUR 290
Optional Conference Dinner: EUR 30
(Include: access to all conference sessions and workshops, coffee breaks and lunches on April 25-26. 
Exclude.: Pre-conference course, accommodation, travel costs and VAT tax)

Discount Offer: 
10% Early Bird Discount is available for all online registrations by Friday, March 9th. (Discount Code: EarlyBird)
20% Student Discount is available for full time students with valid student id card. (Discount Code: Student)

Registration link to the EyeTrackUX conference: Click here

Important Dates

9 March (Fri): Paper submissions due
9 March (Fri): Deadline of the 10% early bird discount of the conference participation fee (Register here!)
6 April (Fri): Registration deadline (Register here!)
24 April (Tue):  Pre-conference course: Using Eye Tracking in Web Usability Testing: 7 Different Study Designs (Note: Separate registration is mandatory.)
25-26 April (Wed-Thu):  EyeTrackUX Conference

 

 

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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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