Can I use big red buttons?

Citation Natalie Frisknecht

“5. Large Red Buttons Rule”

Interesting negative article with lively forum debate on use of red buttons

Article on call to action best practice – some of the red button examples are striking – ‘primary’ action button should be a different/stronger contrast + increased size

“Button Colour Test: Red beats Green”

Discussion on green = ‘go’ and red = ‘stop’ action buttons

Conversion rate lift of 34% after changing action button from green to red

More counter argument from Grokdotcom – I think these people are red Nazis

Button colour test results – the red button won here, but only because the other option had ALL red buttons and there was less stand-out

Performable tests – another article


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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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