Tobii Glasses in Australia and NZ during November!

Internationally, eye tracking is revolutionising the way in which market research is conducted to gain measurable insights across advertising, packaging and shopper research.

The NEW Tobii eye tracking glasses allow wearers to walk around freely, making it easier for researchers to create a real-world environment in which to capture natural user behaviour.

Objective are running 2 launch events to demonstrate the NEW Tobii eye tracking glasses. We will also demonstrate the Attention Tool eye tracking software for market research.

International guest speaker, film director and eye tracking expert, Juan Pablo Rodriguez from EyeOnMedia will be presenting case studies on his use of eye tracking within market research.

Book your place!

Mon Nov 29th, 5pm – 6.30pm Level 1, 530 Lonsdale St, Melbourne

Thur Dec 2nd, 5pm – 6.30pm Level 10, 220 George Street, Sydney

(Drinks and light refreshments will be provided) 

Please RSVP by emailing


Objective is the Australasian reseller for Tobii eye tracking hardware and software and iMotions Attention Tool eye tracking software.

Tobii Technology is the world leader in eye tracking hardware and software

iMotions Attention Tool® is the world leading eye tracking software within market research and the application combines eye tracking metrics, reading metrics and emotion metrics.


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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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