Recently Objective Technology (our eye tracking business) supported Millward Brown at an event where they showcased neuroscience methods for market research. The event was held in an art gallery and we eye tracked some of the art!
It was a really fun way to engage people during the event and demonstrate the Tobii eye tracker’s capabilities.
Here’s some of the data and a video sample of how someone looked at for each art piece we tested.
Here’s some youtube videos of other people around the world looking at art.
Millward Brown eye tracking data to go here.
Joanna to describe how ppl should look at art. Talk to Nick too.
Here’s some research on eye tracking art
The Last Supper
How artists see