How people observe art.

Recently Objective Technology (our eye tracking business) supported Millward Brown at an event where they showcased neuroscience methods for market research.  The event was held in an art gallery and we eye tracked some of the art!

It was a really fun way to engage people during the event and demonstrate the Tobii eye tracker’s capabilities. 

Neuroscience_launch_sydney_004Neuroscience_launch_sydney_008Neuroscience_launch_sydney_014Neuroscience_launch_sydney_015Neuroscience_launch_sydney_018Neuroscience_launch_sydney_033Neuroscience_launch_sydney_034Neuroscience_launch_sydney_040Neuroscience_launch_sydney_087Neuroscience_launch_sydney_094

Here’s some of the data and a video sample of how someone looked at for each art piece we tested.

Here’s some youtube videos of other people around the world looking at art. 

Millward Brown eye tracking data to go here. 

Joanna to describe how ppl should look at art. Talk to Nick too.

Nick Stathopoulos is a three time Archibald Prize finalist, and creator of created numerous science fiction book covers for such authors as John Marsden, Jack Dann and Terry Dowling.  

 

Here’s some research on eye tracking art

View more presentations from linlinlin.

Christien Meindertsma, Makers & Spectators from robertanderson on Vimeo.

 

http://thinkeyetracking.com/Blog/?tag=eyetracking-photography

 

http://eyetrackingupdate.com/2010/06/11/rembrandt-eye-tracking/

http://www.publicaffairs.ubc.ca/2010/05/28/ubc-researcher-decodes-rembrandt%E…

 

http://www.tobii.com/all_news/tobii_eye_tracking_gives_global_renaissance_exh…

http://www.and-there-was-light.com/index.cfm?lg=2&pg=37

 

The Last Supper

http://www.mynewsdesk.com/uk/pressroom/tobii_technology/video/view/animated-h…

http://www.mynewsdesk.com/uk/pressroom/tobii_technology/video/view/gaze-repla…

 

PDFs non-tobii

http://www.google.com/url?sa=t&source=web&cd=10&sqi=2&ved=0CE…

http://www.google.com/url?sa=t&source=web&cd=11&sqi=2&ved=0CF…~decarlo%2Fpubs%2Fnpar02.pdf&ei=GpLUTKOZG43-vQPVm83GBA&usg=AFQjCNF6fZpq9kIzM48MGOsXXvHp4tVYJQ&sig2=wGmqx6mzXgwOlwKsE5V65Q

 

How artists see

http://scienceblogs.com/cognitivedaily/2007/03/artists_look_different.php

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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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