People who think that operating an eye tracker is hard, time consuming and requires lots of technical understanding are wrong.
If you can drive a usability testing tool like Morae or Silverback; or if you can drive a design program, then you can use eye tracking software. If you can create an online survey or roll out a social network you can use eye tracking software. So long as it it a Tobii eye tracker.
Here’s two training videos on the Tobii Studio software:
Of course, it is important that you have experience in usability test facilitation and setting up great research projects!
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