OD FAQs | Is an eye tracker easy to use?

People who think that operating an eye tracker is hard, time consuming and requires lots of technical understanding are wrong.

If you can drive a usability testing tool like Morae or Silverback; or if you can drive a design program, then you can use eye tracking software. If you can create an online survey or roll out a social network you can use eye tracking software. So long as it it a Tobii eye tracker.


Here’s two training videos on the Tobii Studio software:

If you want to use one at our EyeTrackLab for the day, let us know by emailing jbreeze@objectivedigital.com.

Of course, it is important that you have experience in usability test facilitation and setting up great research projects!

Visit our website for more user experience FAQs









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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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