Why Getting It Right Matters

Often there is resistance to investing in usability, either ego or budget gets in the way. Take a look at this latest example of where it can have a significant impact on individuals who are ultimately striving to make lives better for all of us.

Medical research grant system collapses  – Australia’s peak medical research body has bungled its online grants system that handles millions of dollars worth of research funding.

http://www.abc.net.au/news/stories/2010/03/15/2846512.htm

 

 

 

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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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