New Training: Usability for market reseachers

Market researchers!

  • Are your clients asking you to research their websites?
  • Would you like to start a new line of business?
  • Do you want to add value and insight to your usability reports?

Gain confidence in the Usability Testing process. Come to our 1 day workshop in ‘Usability Testing for Market Researchers’. The workshop covers all aspects of the Testing Process:

  • Client expectations
  • Scripts and scenarios
  • Recruitment and incentives
  • Running the test
  • Analysis and reporting

We will cover through a number of case studies which are highly relevant to market researchers.

Takeaways for your staff include templates and guidelines for every step of the process.

 

Wednesday, April 14, 2010 from 9:00 AM – 4:00 PM

Ticket price AUD $595 + GST (this includes the Event Brite fee). Total price is AUD $654.50.

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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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