Dealing with Criticism – can you handle it?

We’re in the business of eliciting user feedback and sometimes it isn’t a bed of roses. Having someone criticise your ‘baby’ isn’t easy but what is the best way to react to it? Take a look at how Dominos Pizza responded to this very situation. It seems somewhat enlightened. Perhaps there is someone courageous enough to do it in the Australian banking industry? http://www.youtube.com/watch?v=AH5R56jILag&feature=player_embedded

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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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