Brainstorming your designs – Have you exhausted all the opportunities?


Innovation in software design can be structured.

It’s about understanding business and user needs, both explicit or implicit, and then brainstorming all the different design opportunities. Once you are completely exhausted, you will hopefully come to the ‘essence’. An ah-ha moment will leave you with the correct design framework. One that is based on a client(s)’ business context, techical framework and their personal preferences.

This Johnny Holland post sums it up well.

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About Objective Experience

Objective Experience is your partner for customer experience strategy, research, design and usability testing. Our team of passionate Customer Experience Consultants uncover insights from your customers to optimize customer journeys across all digital and physical channels – mobile apps, websites, systems, shopper and retail. We research on how customers interact with products, services and environments through interviews, surveys, focus groups, desk research, eye tracking and usability testing. Actionable recommendations are developed from our in-depth observations and testing. Our partners and clients come from a wide range of businesses and industries - from large financial institutions and government organisations to technical consultancies, Universities and not-for-profit businesses. Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Experience Sydney) and Singapore (Objective Experience Singapore). Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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